To calculate the cost of a tattoo
Until recently, the bar codes we could observe only on the goods in the store. Today you can see them not only on a sausage or yogurt, but also on the human body. Such tattoos are becoming more and more popular every year. There is no aesthetic component in them - clear graphic images have certain semantic meaning and are (not without this, of course) a tribute to fashion.
A little bit more, and QR-codes (along with classical, linear) will take the leading positions in the list of of the most fashionable tattoos.
Universal "keys", which save time, "open doors", simplify the life of business people and add comfort to our lives...
The meaning of the barcode tattoo
The barcode tattoo is not applied on the body as an ordinary decoration, a banal body drawing. There is usually a real philosophy behind it.
As you know, bar codes mark the goods, in black and white lines of varying thickness and numbers encoded information about the country of manufacture, date of manufacture and value. This information is read by a special scanner. Proceeding from it it is possible to draw a conclusion that the basic interpretation of a tattoo bar code is the comparison of the person with the goods.
Tattoo bar code
There is an opinion that in the modern world absolutely everything is bought and sold. If to develop this idea, just and it will come out that people became the goods, having lost the human qualities. A tattoo with a bar code is a kind of protest sign against this state of affairs. Through tattoos, people show what the devaluation of human relationships will lead to, the transformation of people into a biomass, which differs only in code numbers. This is a kind of challenge to the consumer society and modern values.
Tattoo bar code
Tattoo bar code on the arm
Another interpretation of the bar code tattoo on the body is a look into the future. Some kind of dystopia. The constant control leads to the chipping of people, in the bar codes is encrypted information about the age, place of birth, education and other parameters of the person. Each person is under the constant supervision of the system. Such a future no longer seems unrealistic or fantastical.
Offensive or practical? The idea of QR-tattoo has caused heated discussions
Temporary QR-tattoos for visiting cafes and restaurants cause unpleasant associations to some people, others consider them as the propaganda of vaccination and simply the tribute to the moment
Photo: screenshot of Sunny Bhanushali/YouTube video
In social networks the initiative of Delivery Club and Everink Tattoo store to make temporary tattoos with QR-code for those who have been vaccinated or who have recovered from a disease is discussed. It is assumed that such tattoos will be used for going to public catering establishments.
Some people have dubbed this project a "dirty PR campaign", while others call it a way to popularize vaccination, including among young people.
In fact, it's about the so-called translators: tattoos will last for two weeks. Six options to choose from: just QR, with the signature "I believe in you", in a floral wreath, in a fiery "rim", with two arms crossed and with the inscription Wino Forever. You place your order on the site and send the manager your QR. It will be integrated into the layout. A set of patch with tattoo, wet wipes, and instructions will be delivered in ten days, for 590 rubles. There are no problems with reading it: it was specially tested for two weeks, assures Alexey Belousov, PR Director of Delivery Club:
Alexey Belousov PR-director of Delivery Club "A limited number of designs are available at the moment, but if there is a request for additional options or for individual variants, we and our partner will discuss it. We were surprised by the number of people willing to get tattoos: only in the first hour after the project was announced there were more than 300 of them. Among the clients were those who had not yet been vaccinated or had only taken the first stage of the vaccine. That is, the project made some number of people think about vaccination".
And also caused a serious resonance: perhaps as after the speech of actor Yegor Beroev, who in late June publicly opposed forced vaccination with a yellow six-pointed star on his suit. "We should immediately put chips in the brain instead of tattoos, why half-measures?" - Valery Fadeyev, head of the HRC, criticized. Opinions of restaurant owners, where, in theory, they should accept codes, were divided. The ombudsman of the capital's restaurant market, the founder of the restaurant "Meat and Fish" Sergey Mironov first said that he will not read QR from people, urged his colleagues to break contracts with Delivery Club, and customers - do not use the service. Here is what he told Business FM:
Sergey Mironov Ombudsman of the capital's restaurant market, founder of the restaurant "Meat and Fish" "I believe that such a hype is very dirty, black, on the bones. We all understand what it's like to have numbers or in this case QR codes written on our hands. We have an analogy. It [resembles] fascist signs, there are already historical references. We're not ready to go for that."
But Alexey Belousov, the managing partner of Osteria Italians, considers QR-tattoos acceptable:
Alexey Belousov managing partner of "Osteria Italians" "It is not only able to defuse the atmosphere and the atmosphere around the introduction of such mandatory restrictions, it promotes the popularization of vaccination topics in general. We will definitely be accepting guests with QR codes in the form of these temporary tattoos. I don't see any difference between a QR code on the paper, a QR code in an application, a QR code in the form of a screenshot".
In Soviet times, tattoos with the blood group were sometimes placed on soldiers. But in this case we are talking about a temporary tattoo. And only at will. In the world such a practice has not yet existed. But in many metropolitan nightclubs, so-called light stamps on the skin for those who bought a ticket have been used for a long time.
How the story with QR-codes will influence the reputation of Delivery Club? Elena Melnik, founder of Brand Factory branding agency, head of PR-department of the Institute of Business and Design, comments:
Elena Melnik founder of Brand Factory branding agency, head of PR-department of the Institute of Business and Design "Perhaps in the long run this will not affect the Delivery Club brand, but the reaction of FR&O, Mironov, and the restaurant community is understandable. The restaurant business is having a very hard time, and the situation in the country is such that there is no time for tattoos, I guess. It's a situation from which they are trying to squeeze the maximum out of. Of course, the hype has its place, but you have to be careful with the mood in the society. If this action is supported by famous people, perhaps it will remain in the memory, but if it fades now, it's just there "guys, passed. Everyone understands that Delivery Club is a big player, no one is going to give up on food delivery. I'm talking about the average consumer right now."
While some people say that they are in dystopia, others argue, on which part of the body it is possible to put a QR-square. The most popular choices: arm, leg, neck or forehead.
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Popular tattoos on the neck for men
The male half of mankind usually does not limit itself in brightness and size of the picture, and on the contrary, seeks to make it as noticeable as possible. Most often, men choose tattoos that symbolize strength, resilience, endurance and courage.
- The crown - indicates the desire for power, the heart depicted next to it symbolizes loyalty, the lion - power, money - financial prosperity.
- Skull - symbolizes the frailty of life, the cycle of birth and death, the impermanence of time. Skeletons and skulls - a brutal man's picture, to make such a tattoo can afford and extravagant, daring girls.
- Stars - talk about the desire for fame and good health.
- Scorpion, snake, bull, dragon - demonstrates a strong masculine principle of the owner, his power.
- The turtle, sun image, stingray, shark, lizard and other Polynesian tattoos - have magical properties and have a special connection to deities.
- Inscriptions, military symbols, bar codes, hieroglyphs, ethnic patterns - are usually applied to the back of the neck.
For the most part, men do not get a tattoo on the neck individually. As a rule, the tattoo is part of a composition that continues on the shoulder or chest, less often on the back.
At West End Studio Salon, you can get a tattoo on your neck at an affordable price. We provide professional service. Clients are welcomed by comfortable and sterile offices, highly qualified masters with a great experience.
How to congratulate the bridegroom with a QR-code
But the market players didn't appreciate the creativity. President of the restaurant alliance "Real" Dmitry Levitsky says that at other times, perhaps, and would have had fun together with the authors of the idea, but not now. And there are doubts about the effectiveness of tattoos as an incentive to graft: "Right now, frankly, we are not laughing at all. As restaurateurs, we've gotten a lot of negative feedback from our guests about segregating people. All those yellow stars, whatever happened.
And now is probably not the time for such "fun and entertaining" suggestions.
I don't think it's going to play any part in the overall backdrop of calls for vaccination."
However, and a boycott delivery service representatives of the public catering industry is not ready. Although such services could support the business and more effectively, says co-owner of the restaurant "Mari Vanna" Andrey Fedorin: "This is a story from the series of" VkusVill "and Olga Buzova at Dmitry Gubernieva. I think that the goal has been achieved, if that is what the PR people set out to do. Delivery Club reminded me that they are working, they are engaged in this critical period of delivery, and they help, even though they, of course, have ferocious markups. The percentages that Yandex and Delivery Club take away, in my opinion, are predatory. But it's their business. And no one is going to upset the contract with them".
Tattoos from Delivery Club, judging by social networks, really stand in line with the scandalous VkusVilla case. The retailer first angered the conservative portion of the audience by introducing LGBT families among its customers, and then aroused the outrage of the liberal portion by deleting the publication.
Meaning for women.
Not as often, but still sometimes barcode tattoos are done by members of the fair sex as well. For women, such body drawings mean:
- singularity
- Challenge-protest
- desire to express themselves
If a woman decides to make a spectacular tattoo with the image of a bar code, most often the reason for that is not the originality of the drawing, but the desire to declare to everybody that she is against the fact that a person and a product are sometimes compared.
Besides, a representative of the fair sex can make a bar code tattoo in order to express herself and to emphasize her extraordinary personality.
Beautiful, sexy, bold
To score a tattoo on the neck is a bold decision for a person without complexes. The figure on such a part of the body is almost impossible to hide, so think about the sketch with great care.
Why choose a tattoo on the neck? First of all, it is an opportunity to draw attention to yourself. A beautiful tattoo without words will tell about the sexuality and tenderness of a woman, about the strength and masculinity of a man. Today, the drawing or inscription on the neck is chosen not only by followers of informal cultures, but also by everyone who wants to emphasize their individuality.
The choice of tattoo designs is not limited, but still girls and young people have their own preferences.
What kind of tattoo can be put on a girl?
Small neat drawings, not too colorful and with a limited number of details give a special femininity and attractiveness. It is best to perform the tattoo on the back of the neck, so the picture or the inscription can be covered with hair and she does not interfere with the work or career advancement.
The most in-demand are:
- Flowers - look great in color and monochrome. The most popular flower is the rose, which symbolizes love, loyalty and affection.
- Ornaments - they look beautiful, but do not carry any semantic meaning.
- Birds - a finely drawn monochrome picture is an ideal option for a tattoo on the neck of girls on the side. This is a fairly simple picture, represents the desire of a person to be free and independent.
- Crosses, sayings of philosophers, hieroglyphics, geometric shapes, flirty bows and other small drawings are suitable for placing at the back of the hairline.
