In the article - the rules of effective interaction with Instagram account subscribers for the tattoo master. An action plan with minimal investment.
Remember: third-party apps and services can reduce the security of your account. Always study the rules of their use - you agree to them when you buy a plan.
The account we are considering as an example: @evgenymel. According to the statistics of the service Livedune in the search query "tattoo" in Moscow, he comes in third place with a rating of 114.3. It has more than 35 thousand subscribers thanks to the hard work on the account.
@inkbee.tattoo
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Publication from Elizabeth Yakunina (@inkbee.tattoo) 14 Aug 2021 at 8:05 am PDT
For original tattoo designs go to the profile page of Elizabeth Yakunina, a tattoo artist from Kiev. Here and geometry, and animals, and floral motifs, and paired symbols on any part of the body. Aesthetics and maximum inspiration!
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Publication from Elizabeth Yakunina (@inkbee.tattoo) on August 7, 2021 at 9:50 am PDT
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Publication from Elizabeth Yakunina (@inkbee.tattoo) on June 5, 2021 at 5:42 am PDT
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Publication from Elizabeth Yakunina (@inkbee.tattoo) on June 17, 2021 at 12:15pm PDT
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Publication from Elizabeth Yakunina (@inkbee.tattoo) 12 Jul 2021 at 12:17:17 PDT
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Publication from Elizabeth Yakunina (@inkbee.tattoo) on May 11, 2021 6:02 am PDT
Cate Webb
Posting from @catewebb on March 31, 2021 at 4:50 PDT
The owner of her own salon Black Cat Tattoo, located in Canada, by her own admission, takes inspiration from the works of Aubrey Beardsley and Egon Schiele. With her tattoos, Kate Webb makes a convincing case that color is not necessary for expression and expressiveness, but irony and a sense of composition are just as useful. Sharp and clean lines obey images of any degree of convention, so the artist's portfolio includes both conventional flowers and ominous cats, as well as omens to her favorite artists.
@v.shevchenko.tattoo
Do you like floral tattoos, bird images, mysterious symbolism and cute animal drawings? Then you will definitely like mini-blog of tattoo master Vladislav from Kiev. We are not exaggerating if we say that every one of her works want to keep (which we do) 
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Publication from Vlada (@v.shevchenko.tattoo) on August 24, 2021 at 9:23 PDT
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Publication from Vlada (@v.shevchenko.tattoo) on May 28, 2021 at 2:56 am PDT
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Publication from Vlada (@v.shevchenko.tattoo) on August 7, 2021 at 12:17:17 PDT
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This publication from Vlada (@v.shevchenko.tattoo) on June 17, 2021 at 2:23 am PDT
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Publication from Vlada (@v.shevchenko.tattoo) 16 Aug 2021 at 12:12:12 PDT
@olyakucheruktattoo
If you're attracted to concise tattoo ideas such as tiny drawings, geometric, symbols, miniature inscriptions and subtle sprigs of flowers, check out the profile of Kyiv-based tattoo artist Olya Kucheruk. Her page is a paradise for lovers of simplicity and minimalism!
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Publication from Olya Kucheruk (@olyakucheruktattoo) on Aug 6, 2021 at 2:48 PDT
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Publication from Olya Kucheruk (@olyakucheruktattoo) 14 Aug 2021 at 4:42 PDT
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Publication from Olya Kucheruk (@olyakucheruktattoo) 25 Feb 2021 at 3:26 PST
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Publication from Olya Kucheruk (@olyakucheruktattoo) 30 Nov 2021 at 4:43 PST
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Publication from Olya Kucheruk (@olyakucheruktattoo) 24 Jul 2021 at 1:40 PDT
The perfect decoration: beautiful floral tattoo ideas
@planeta.tattoo
Colored and black and white female and male tattoo ideas of any level of complexity look for in the profile of Planet Tattoo studio. Here they share options for all tastes - from restrained minimalism to paintings in miniature! Do you love the work of a particular artist or have been partial to mythology since high school? Why not capture it in a body painting?
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Publication from Firstschi, that's why they are the best (@planeta.tattoo) 28 Aug 2019 at 1:59 PDT
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Publication from Firstshey, that's why you're most beautiful (@planeta.tattoo) on August 22, 2019 at 5:37 am PDT
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Publication from Firstshey, that's what's most beautiful (@planeta.tattoo) on June 8, 2019 at 5:31 am PDT
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Publication from Firstshey, so najkraschy (@planeta.tattoo) on June 19, 2019 at 1:15 am PDT
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Publication from Firstshey, that's why you're most beautiful (@planeta.tattoo) on Aug. 30, 2019 at 11:09 am PDT
Promoting another trend
This month, to the advertising of tattoo services, we had to add the promotion of permant.
But first, about the main service. We immediately decided to direct traffic to a quiz for the conversion rate for the tattoo direction. The best audience again turned out to be the same - men and women 22-36 years old, with tattoo/body art interests. As you can see, it didn't burn out.
The former creative showed good results. But we also tested the other creo, which also showed good results.
- Spent: 17122 rubles.
- Applications: 179
- Price of request: 95 rubles
Here is a new creative:
We also decided to promote the direction of the "permanent" with the help of the quiz. Without spending the budget on traffic to the profile for clicks and to raise posts.
For this ad we took the audience of women 20-40 years old, geo - Moscow with interests:
- cosmetology-brow;
- permanent;
- fitness cosmetology;
- cosmetics brands.
The audience of women 20-40 years old, geo - Moscow with "permant" interests showed the best results.
As a result, traffic on the permantent quiz gave the following numbers:
- Spent: 4041 rubles.
- Clicks on the link: 83
- Price per click on the link: 49 rubles
- Requests:22
- Price of order: 184 rubles
Best creative:
And this is what we got for this period on the direction of the tattoo:
As a result, we again managed to reduce the cost of the application from 140 rubles to 124 rubles.
Received 179 requests from the quiz. We also made + 258 new subscribers.
@yarina.tattooing
A sea of floral inspiration, which you'll want to show to your master and even repeat with your mom or girlfriend ─ from crumbs on the collarbones to large compositions on the whole sleeve - posted in her microblog by tattoo artist named Yarina. We're sure you'll love it.
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Publication from Yarina. Tattoo artist (@yarina.tattooing) on Aug 29, 2019 at 3:22 PDT
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Publication from Yarina. Tattoo artist (@yarina.tattooing) on May 7, 2019 at 8:48 am PDT
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Publication from Yarina. Tattoo artist (@yarina.tattooing) on July 12, 2019 at 8:26 am PDT
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Publication from Yarina. Tattoo artist (@yarina.tattooing) on May 5, 2019 at 6:24 am PDT
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Publication from Yarina. Tattoo artist (@yarina.tattooing) on July 5, 2019 at 4:03 PDT
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Publication from Yarina. Tattoo artist (@yarina.tattooing) on April 3, 2019 at 10:09 PDT
Fighting for reach, not scamming subscribers
The promotion strategy has changed, and only the blind haven't noticed it. The newsfeed works according to new algorithms, and the main aspect is the interaction of social network users with the content: clicks on links, comments, saving publications, the number of reposts and likes. Therefore, in the first place among KPIs is the cost of coverage and targeted comments (ER reach). Alexey Tkachuk, the owner of the popular Instagram blog, Dnative, states, "First we pay for a subscriber, then we pay for him to see our content," and I agree with him.
Highly viral content in any subject matter is hard to create unless it's a meme. Tomorrow the algorithms may change and therefore the organic reach may still drop.
Rule #4. Organic reach falls when there are a large number of subscribers, despite expensive content. That's why it's wise to use targeted advertising and run ad campaigns to increase your reach.
Any kind of faking in Instagram is severely punishable by a temporary or lifetime ban. But they can be sanctioned not only for them. In this video we tell you how to avoid getting blocked while running your account and what to do if this has already happened to you.
How to unblock your Instagram profile and what you can get banned for
Instagram matrix: a guide to creating ads in your business account cabinet
@marryyytattooo.
Very beautiful feminine (yes, that's the word!) tattoos in the form of flowers, lines, patterns, symbols and inscriptions look for in Maria Lapko's insta-profile. There are tons of options here, both for yourself and for paired tattoos with a close friend or sister. The style you'll fall in love with!
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Publication from Maria Lapko | Tattooer (@marryyytattooo) on Aug 26, 2019 at 1:15 am PDT
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Publication from Maria Lapko | Tattooer (@marryyytattooo) on Aug 23, 2019 at 11:35 am PDT
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Publication from Maria Lapko | Tattooer (@marryyytattooo) 12 Aug 2019 at 11:05 am PDT
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Publication from Maria Lapko | Tattooer (@marryyytattooo) 21 Aug 2019 at 2:08 am PDT
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Publication from Maria Lapko | Tattooer (@marryyytattooo) 8 Aug 2019 at 7:32 am PDT
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Publication from Maria Lapko | Tattooer (@marryyytattooo) May 24, 2019 at 10:42 am PDT
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Publication from Maria Lapko | Tattooer (@marryyytattooo) on July 16, 2019 at 8:45 am PDT
Instagram is the head or 5 mistakes of tattoo master promotion
A small introduction. This material will be useful first of all for the masters who found themselves in the industry already in the times of smart bands and high competition in the subject. Those who every day puzzle over, "What do I need to do to get noticed?" It will also be useful to professionals who have reached a certain level of popularity, but are faced with the fact that movement has stalled somewhat further.
In this article, we will look at the main mistakes modern tattoo artists make in positioning and presenting their own brand on the Internet.
How can you be found?
Since our work is based on finding the beautiful in the world of contemporary tattooing, most of the time iNKPPL journalists spend searching for information about tattoo artists. The surprising fact is that masters on both sides of the ocean, for the most part, do not think through the scenario of how clients will seek them out, relying on Instagram. As a result of this approach, after some time, they notice that Instagram doesn't rock, they don't publish in magazines, they don't call them to exhibitions and guest spots, and their record is far from perfect. And the thing is, they just can't find you. There is absolutely no information about you, which means that even finding your wonderful instagram is a big deal. In a highly competitive environment like tattooing, it's a guarantee of obscurity and poverty.
Best Practice: First, don't just focus on social media. It no longer works like it used to. According to statistics, people around the world are much more likely to search for artists on Google than on Instagram. So the more mentions you have online, the more people find out about you. This can be your own blogs, articles in themed online publications, etc. The more the better. And of course do not use closed profiles on social networks. It's really bad form. It's like selling something illegal in alleys.
Life hack: If you use a single spelling of your username on all social media, it's easier for people to find you, easier to share your work with their friends and even magazines, easier to tag you in a publication. For example, iNKPPL In all social networks has a username @inkpplcom, and no one has a problem finding or tagging a magazine in their publications.
Who You Are.
As members of the creative professions, tattoo artists are largely introverted figures. It is rare enough to find personal photos of the master in accounts with a portfolio, not to mention the real name and surname. Information, especially on Instagram, is twisted by masters with various unreadable fonts, an overabundance of emoji, and a huge number of popular hashtags.
In the end - the client found, but didn't understand anything, didn't write, and didn't come.
Best Practice: Any tattoo artist is a personal brand. So take off your shells, be open, and don't forget to dilute your feeds with news from your life. Clients want to see talented people they can relate to, not impersonal creators at the unattainable pinnacle of Olympus. And don't forget about "Tone of Voice."It's supposed to be friendly and make people feel like they're communicating. And what about brutality, you ask? It can be brutal, but without too much gesture. Remember, you form your own personal brand and its target audience. And your online mood largely determines who will come to your session.
What do we know about you?
Tomatoes are going to fly, but still. tattooing is a service industry.. A lot has already been said about the need to adhere to certain ethical norms when communicating with clients in order to be successful. These same norms should also be observed in the design of social media profiles. Agree, you will not buy a product if there is no information about it, or it is there in a way that is not applicable to form an opinion about it. And don't forget that people far from the industry are completely ignorant of the styles, features, application process and care of tattoos.
Best practice: In your work profiles, include basic information, styles of work, how to sign up for a consultation/session, links to other social networks and of course the city and country you work in. From dynamically updated data - you can specify plans for your nearest travels, with a link to the studio or a separate e-mail for recording clients in that country, city.
This one will take a minimum of time, but you'll get the most out of it in the future.
How do I attract new subscribers to Instagram?
How to sign up for a consultation/session?
One more surprising fact is that at the majority of modern tattoo masters the information is presented in such a way that the potential client admiring works, can't find a channel of record which you use. Some use social media, some use messengers, some need to make a phone call, some use the phone but do not answer the phone but only invite everyone on WhatsApp, and some have an entry ONLY Instagram direct. Why make life difficult first of all for yourself and secondly for your clients?
The best practice - is a single channel for recording, for example, a separate email address listed in each of the social networks in which you present your work.
Is Instagram our everything?
Once upon a time that was really close to the truth. But with the advent of smart feeds on social media, the world has moved on.. Those who already have an army of thousands of followers may be more relaxed, but you who are just starting out, read on carefully.
What is a smart feed? Despite the fact that the question has been relevant for several years now, everyone is walking down a well-trodden road not knowing that this road won't lead them to success. A smart feed is an algorithm for ranking social media posts by user interest, based on data analysis by a self-learning neural network.
It sounds a little complicated, but in simple terms, it works like this: you have 10,000 followers.and you get a tattoo and post it on Instagram (in other social networks the algorithm works in a similar way), the smart feed checks your post for coolness and usefulness, showing it only 5-10% followers.
If the post is not actively getting likes and comments from those first 500 to 1,000 subscribers, the algorithm treats your post as uninteresting and no one else will see it. This is the modern reality. How do you fight this, you ask?
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First, don't forget that a tattoo is a form of visual art, and networks like Instagram are based on The visual appeal of content.. In other words, photos should be bright, juicy, preferably taken with a professional camera or smartphone with a quality camera, and the angle of the photo should emphasize the strengths of the work. Do not overload publications with spam hashtags, but use only a few that are relevant to this particular work.
Second, it is desirable to work out a certain style of presentationso that the feed doesn't look disjointed. It's as much about the visual component as it is about the style of text presentation and description of the work. In this case, it will not look polished, machine image, which will not be a reflection of your real self, it will simply make your brand (remember, tattoo artist = personal brand) attractive, distinctive and understandable for your future clients.
Advertising and Promotion of Tattoo Masters in Russia and Abroad.
ThirdObserve the periodicity of your publications. With the help of Instagram internal analytics look at the hours when your subscribers are most active and publish new posts exactly at these hours. Don't forget about your followers after you post.. If possible, try to respond quickly to users' comments, give them likes and thereby increase both the reach of the post and the loyalty of your audience at once. Again, people like open and contactable people.
No one is commenting on your posts? Then ask your closest friends to do so. A minimal effect is better than no effect at all.
FourthDilute your publications with video content. It's important that it be engaging and/or informative. As statistics show, in the last year, video on Instagram has received much more coverage than photo content. This can also bring new subscribers to you.
Fifth, don't forget about advertising.. That clever feed was invented for a reason. With the help of advertising, you can set up targeting of the post to the audience who will interact with it as actively as possible, increasing its coverage. It is advisable to do the same with each new publication. Advertising also includes posting in thematic publishers and groups.
Alexander Zuev - a detailed breakdown of tattooing in Black and Grey realism
All these actions will increase the reach of your publications, first, by letting the neural network know that your posts are interesting to people (subsequent posts also increase the reach), and second, of course, to attract new customers.
Since we're talking about advertising, IMPORTANT to rememberthat all the gray methods of "promotion" account, such as stuffing the number of followers, likesComments, not only will not bring you real customers, but can easily send your work account to ban without the possibility of recovery.
That's all for today, stay tuned, there are a lot of practical tips ahead!
@frgmnt_studio
Combine two nice things in one and go looking for tattoo and manicure ideas on the page of Lviv Tattoo&Nail Studio "FRGMNT". From elegant patterns and mysterious portraits to magical symbols and funny animal drawings - the masters offer options for every taste and mood!
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Publication from Tattoo&Nail Studio
